We helped break the mold by closing off nearly 90% of their exhibit to VIPs only, a risk that had never been attempted in the industry. Privacy was achieved by a perimeter of sheer black drapery layered with silver beading and enhanced by lighting, creating a dramatic blue exterior. Entry into the experience was via the “red carpet”, a reception area where attendees had to visit to see if they were “on the list”. Once inside, VIPs could experience a sophisticated and lavishly appointed casino featuring the latest table games, slot machines, electronic table games, race & sportsbook, lottery kiosks, and systems displays. At the center of it all was a square hospitality bar, featuring over 60 linear feet of custom video on a digital bar surface.