Lockheed Martin Sentinel
Immersive storytelling for next-generation radar
CHALLENGE //
Lockheed Martin needed a way to showcase the advanced capabilities of its next generation Sentinel A4 radar defense system for AUSA. The A4 system represented a significant advancement over previous generations and demanded a presentation that balanced technical depth, visual impact, and strategic messaging. The challenge was to translate the system’s complexities and advanced capabilities into an immersive, approachable experience that honored Lockheed Martin’s legacy of innovation.
SOLUTION //
Our team designed and built a high-impact standalone exhibit that gave the Sentinel A4 system its own space to shine. The layout featured the Sentinel A4 radar station at one end, and an immersive, interactive video wall at the other. A touchscreen monitor controlled the content displayed on a large format LED display allowing attendees to explore the capabilities of the Sentinel system at their own pace, while also allowing larger groups of viewers to view the content from a distance. The result was a dynamic, flexible environment that blended storytelling, interactivity, and technical precision.
RESULT //
The Sentinel exhibit became a key attraction on the AUSA show floor, drawing steady crowds of military officials, defense industry executives, and media representatives. The interactive storytelling clearly communicated the full range of of Sentinel A4 capabilities, while also reinforcing Lockheed Martin’s reputation for cutting edge defense solutions. The result was not just a powerful brand statement, but a standout example of immersive storytelling at one of the defense industry’s premier events.
