Husky Technologies
Industrial-scale brand immersion
CHALLENGE //
Husky Technologies, the industry leader in plastic injection molding technology, needed a presence at the NPE show that reflected its leadership position. RES delivered an impressive 140’ x 90’ exhibit space that showcased Husky’s latest innovations and industry thought leadership. The two focal points of the exhibit space were the Husky HyPET6e injection molding system, and the Husky Circularity Experience. Husky not only wanted to demonstrate a live, working example of their latest HyPET injection molding technology, but also to introduce a complete plastics lifecycle solution - benefiting consumers, the industry, and the environment.
SOLUTION //
To meet Husky’s goals, RES designed and executed a technical tour de force. Visitors began their journey in the Husky Circularity Experience. This guided multimedia experience immersed attendees into a custom built circular digital theater that explored the details and promise of Husky’s recycling technology. From there, guests discovered a world of Husky innovations. Many product displays were integrated around the massive HyPET6e injection molding machine. Despite the scale and complexity of the equipment, RES transformed the space into a seamless celebration of Husky’s industry leading technology.
RESULT //
The exhibit immediately drew NPE attendees to the Circularity Experience theater and into the world of Husky technologies. Live demonstrations, product displays, a visitor lounge, and private meeting spaces created a complete environment for engagement and business. The exhibit generated significant buzz across the show floor, in the press and on social media – reinforcing Husky’s position as the industry leader in injection molding technology.
