Mack was looking to overhaul their 160,00 sq. ft. customer center in Allentown, PA, all in an effort to bring a better, engaging experience to their customers. The goal was to immerse visitors in the rich history of the brand as well as showcase Mack innovations in their vehicles, technology, and customer service. The final result was a diverse range of interactive engagements and immersive experiences that provided visitors with the full breadth of the Mack brand. Since the reopening, RES has created a mobile experience for the launch of the new Mack Anthem®, as well as begun the initial planning phases for the next batch of engagements at the Experience Center.
“During their visit, customers will now be even more fully immersed in the benefits of our proprietary driveline, our leadership in uptime management and the contribution Mack trucks have made over the past 117 years to building America and the world.”
VP, Global Marketing & Brand Management, Mack Trucks
After undergoing a major campaign refresh, Lockheed Martin was looking to completely revamp their exhibit presence, starting with I/ITSEC 2018. The new style took a mission-centric approach, with a focus on Lockheed’s products and innovations in relation to the mission at hand. The new exhibit set the stage for 2019 and beyond, with a clean, bright exhibit that pops on show floor, drawing visual attention and elevating Lockheed’s presence to be better in line with the innovative leaders they are. Since its debut, the new design style has been now featured in their corporate exhibit program.
Builder oof the most complex ships in the world for more than 128 years, Huntington Ingalls Industries (HII) needed an exhibit to communicate how it manages life-cycle of the most complex nuclear- and conventionally powered ships for the U.S. Navy and Coast Guard.
“I have found RES to be extremely creative in representing our brand. The RES team is always courteous, professional and willing to do whatever it takes to make our exhibit perfect.”
-Director of Marketing, Huntington Ingalls
Entering the US building and workspace security market with new intelligent locking solutions that provide security, flexibility and control.
“I want to detail all the reasons we’ve gone with your company (marketing study, layout, proposals, level of detail, materials used, booth strategy, hanging sign, product displays, and much more), Thank you for your hard work.”
–Salto Marketing Manager
A high-end brand experience that differentiates from the typical outdoor chalet.
RES designed, built, and installed a 3-story shipping container chalet to anchor the LiuGong outdoor exhibit. The space created a unique brand impression that was familiar to the audience, but spoke to the international presence of LiuGong.
Announcing the merger of three leading simulation and training companies to the aerospace industry tradeshow community
“The launch of the new TRU Simulation + Training Inc brand was a huge success today! Thank you! Launching an integrated marketing campaign that combined 3 brands in less than a month (with a color change one week out) is a huge feat – and a proof point of the team we have in place who is raising the marketing bar at Textron.”
-Senior Vice President, Marketing
Transcend Insights serves the population health needs of 600 hospitals and over 20,000 physicians. The exhibit was remodeled from Humana to Transcend Insights in 2015.
“After a number of years we decided to change trade show booth vendors. We evaluated 10 companies and found RES offered the best value and creative design. We have been impressed with the professional approach RES takes from start to finish. We just completed our largest show and were extremely happy with the outcome of not only the booth design but the total support RES provided. It was close to a 100% turnkey operation. We recommend RES to any company needing full trade show support.”
-Director of Marketing, Certify Data Systems, Inc.
Creating a thematic environment that showcases Bushnell’s 65-year sports optics legacy.
“We’ve worked together for two decades and you keep raising the bar. Thank you RES for the partnership and dedication to Bushnell and our brand.”
-Tradeshow Manager, Bushnell
Promoting the TRW brand and its over-arching message – “The Global Leader in Safety Systems” –to the automotive aftermarket industry.
“I would like to extend a big thank you to you and the RES team for making our show such a great success last week. You nailed our brand posture, the booth looked fantastic and the show support from you all was first class.”
– North America Product & Marketing Group Manager, TRW
Showcasing more than 25 brands within a product line, while maintaining a strong corporate brand presence.
“Your team demonstrated a great mix of creativity, resourcefulness and attention to detail. The execution was flawless and the show was a tremendous success. It is a pleasure to work with a company that has so many dedicated and enthusiastic professionals.”
– Corporate VP and Global President, Luxottica
Engaging trade and consumer audiences in a 3D representation of a new game, Tales from the Borderlands, where gamers can participate in an immersive experience.
“We are beyond stoked. The detail is incredible; you knocked it out of the park! You should all be very proud!”
-Director of Marketing, Telltale
Establishing brand consistency, regardless of location – exhibiting light, medium and heavy tactical vehicles at key military and defense technology shows around the globe. Highlighted: MSPO Expo – Kielce, Poland.
“The RES team, whether in the US or internationally, anticipates our every need and always good above and beyond our expectations. Thanks RES!”
-Senior Manager, Global Trade Shows, Oshkosh Defense
Creating a game-changing experience in an historically clinical environment.
“Your team demonstrated a great mix of creativity, resourcefulness and attention to detail. The execution was flawless and the show was a huge success. It is a pleasure to work with a company that has such a dedicated team.”
-Corporate VP and Global President, Bausch & Lomb
Hensoldt rifle scopes and sites (produced by Carl Zeiss AG under the ownership, design, and control of Airbus DS Optronics GmbH), are military grade optical devices. Hendsoldt needed a company introduction and rebrand for their presence at SHOT Show.
“New to the Airbus family, RES did a great job designing and producing our 2015 SHOT show exhibit. Your staff was outstanding; creative, proactive, attentive and service minded. The quality of what you produced for us was first-rate. So from our team to yours, thank you for being the partner we thought you would be. We look forward to a long and fruitful partnership.”
– Director, Central Business Development, Airbus optronics