For more than 130 years, NCR has helped companies better connect and interact with customers through everyday transactions. With its software, hardware, and portfolio of services, NCR enables more than 550 million transactions daily.
The Challenge: With so many solutions for different segments of retail, as well as various stages of the supply chain, NCR needed a strategic approach to showcase the diversity of their solution offerings while highlighting how it all works together to provide omni-channel retail solutions to stores and shoppers alike.
The Solution: The focal point of the exhibit featured a 32’ wide LED video tower, as well as “Connected City”, an Augmented Reality experience at the center of the exhibit. Attendees were able to explore a virtual city and discover the benefits and insights of the full range of NCR solutions. Over 5,000 impressions were made over the three day show, and it provided NCR staff an engaging tool to communicate the interconnectivity of NCR’s hardware and software offerings.
“The efforts to produce this compelling experience at NRF were highly collaborative and pushed the disruptive envelope, permitting NCR to engage customers and accelerate results.”
– NCR Corporation
Present a transformational message about new products, technologies and vision for the future.
“The week was fabulously successful– both staff and customers all raved about the booth. It was a perfect combo for perfect buzz: the leading product in the Enterprise Imaging space and the best looking booth on the floor! Our CFO couldn’t get over how great the overall presentation was and repeated numerous times about how he now appreciates the amount of work and details that go into this sort of project.”
-Director of Marketing, Agfa HealthCare
Generate an atmosphere that fosters education and brand awareness for students in the optical field, while simultaneously building effective relationships with new and existing clients.
“RES is three for three with Hoya on the design and delivery of new Booths. Everything exceeded my expectations”
-Director of Professional Services
Northrop Grumman: Bringing brand unity to your tradeshow program.
Leading global security company provides innovative systems, products and solutions to government and commercial customers worldwide. Their challenge: consolidate multiple sectors, budgets and create a cohesive program promoting “oneness”, resulting in lower program expense.
“This was the first exhibit we deployed that integrated all the diverse Northrop Grumman business sectors…a big challenge. RES helped us to build internal consensus around the creative solution resulting in brand unity, while providing each sector with their own product sales areas. We reduced our overall cost of ownership by using lighter weight materials and technology.”
-Manager, Trade Shows, Northrup Grumman
Carl Zeiss, world leader in sports optics for 165 years, serves passionate hunters, enthusiastic observers of animals and birds as well as all those involved in outdoor activities.
“We needed an exhibit to showcase the strength and quality of the Zeiss brand and products in an interactive, hands-on retail environment. Thank you RES!”.
–Zeiss Marketing Manager
Textron Systems: Serving multiple divisions with one scalable exhibit.
Textron Systems develops and integrates products, services and support for aerospace and defense customers, as well as civil and commercial customers – including those in law enforcement, security, border patrol and critical infrastructure protection around the globe.
“The scalable corporate exhibit helped us to promote inter-company specialties and cross-selling.”
–Senior Trade Show Manager, Textron Systems
BBA Aviation: Reaching new global markets with consistent messaging.
BBA Aviation, a market leader in providing global aviation support and aftermarket services, is comprised of ten individual companies – 12,000 professionals in 220 locations, spread over five continents.
“We needed a global tradeshow exhibit standard to convey the totality of our offering and brand consistency. Three identical tradeshow properties created by RES were transported to Europe. Asia and the US and we’ve experienced an improved economy of scale and brand continuity.”
–Vice President, Marketing, BBA Aviation
Rockwell Collins: Upgrading program performance while driving economy.
Rockwell Collins, a global corporation, provides avionics and information technology systems and services to government agencies and aircraft manufacturers.
“Thanks for a great start in 2014 to what we believe will be a long and great business relationship.”
-Enterprise Communications Manager